Since 1993, Alberta Institute for Wildlife Conservation (AIWC) has been a champion for the rehabilitation of injured and orphaned wildlife. Accredited through the Alberta Veterinary Medical Association, AIWC serves the needs of Alberta’s diverse wildlife in Calgary and southern Alberta. As a registered charity, AIWC relies on charitable donations and dedicated volunteers to support thousands of patients, including a record-breaking 2,064 patients admitted in 2020 alone. AIWC welcomes Alberta’s injured, orphaned, and oiled wildlife, small and large, from hummingbirds to moose calves.

The Need

Each year the demand for our services grows. An increased demand equals the need for more funds to support our programs, and on August 3rd, 2021 we are launching our 3rd annual fitness fundraiser.

Workout for Wildlife (WOW!) will run from August 3rd-20th, encouraging registered participants to reach their individually set fitness goals and collect pledges for AIWC. WOW! is your chance to connect – to Alberta’s wildlife, to our natural environment, and to your own fitness goals!

In 2020, AIWC had its busiest year on record, providing care to 2,064 orphaned and injured wildlife patients, with an industry-leading success rate of 47%. Each year we admit over 150 different species in need of care, and answer thousands of telephone calls from across Alberta on our wildlife hotline. It is through the support of the community that we are able to provide these essential services.


Early bird pricing of $20.00 for adults and $10.00 for youth runs from July 1st to July 18th, 2021. Regular pricing of $30.00 for adults and $15.00 for youth will start July 19th to August 10th, 2020. Registration closes on August 10th, 2020.

Each WOW! participant will receive a:

  • Drawstring Sportspack
  • Reflective slap bracelet
  • AIWC magnet
  • AIWC sticker
  • AIWC keychain
  • FREE admission to the "Halfway There!" walk and talk event on August 14th

Packages will be mailed out to participants, or can be picked up at our facility north-west of Calgary.

As a thank you to our participants, prize draws will be conducted twice at random to WOW! registrants and folks who help us share the event through social media.

Goal Tracking

You are able to set a personal fundraising and "movement" goal on your fundraiser page. The movement goal can be for any activity, and you can update it periodically so that your pledges and other participants can view your progress! You will also receive special e-mails from us at random milestones with fun animal facts.


With your support, we can ensure that Alberta's wildlife receives the critical care they need. To have your pledges count towards the Top Pledge Earner prizes, funds need to be donated to your page by August 21st at 11:59pm. The top 3 Pledge Earners will be announced on Monday, August 23rd, 2021. 

All individuals will have until Sunday, August 29th, at 11:59pm to raise funds, however any funds raised between August 22nd onwards will not be counted towards Top Pledge Earner prizes.

Check out the prize opportunities for supporting wildlife and reaching any of the fundraising tiers below! The more funds you raise, the more wildlife you help support! Every little helps, reach out to family, friends, and co-workers and ask them to donate.

Raise $100.00 or more

Raise $200.00 or more

  • Receive an AIWC tote bag
  • Receive an AIWC pin and AIWCxLucy Gem Art sticker set

Raise $500.00 or more

  • Receive an AIWC tote bag
  • Receive an AIWC pin and AIWCxLucy Gem Art sticker set
  • Free registration to our 2022 WOW!

Raise $1,000.00 or more

Raise $5,000.00 or more

  • Receive an AIWC tote bag
  • Receive an AIWC pin and AIWCxLucy Gem Art sticker set
  • Free registration to our 2022 WOW!
  • Receive a free wildlife education program
  • Be invited to attend the release of a rehabilitated animal within the next year.

** Pledge goal items will be mailed out to you in August after reaching each fundraising goal. 

Top Pledge Earner Prizes

1. Cold Garden prize pack - $250 value

2. Framed AIWC patient photo - Red fox kit

3. Local Alberta Basket - $150 value

To have your pledges count towards the Top Pledge Earner prizes, funds must be donated to your page by August 22nd at 11:59pm MT, but you can continue to raise funds through August 29th, 2021 at 11:59pm.

Prize Draws!

Every Tuesday and Thursday in August, we will be doing random prize draws for WOW registrants! Winners will be announced on our Instagram page @albertawildlife and we will reach out to you via email for details on how to collect your prize.

Week 1 – August 3rd and 5th Prizes:
• Tuesday: $50 gift certificate to Village Ice Cream
• Thursday: Gift basket from Willow Park Wine & Spirits ($100 value)

Week 2 – August 10th and 12th Prizes:
• Tuesday: $50 gift certificate to the Bro'kin Yolk
• Thursday: 4 free admissions to the Calgary Zoo

Week 3 – August 17th and 19th Prizes:
• Tuesday: 2 puzzles (donated by Owl's Nest Books) + AIWC shirt and pin
• Thursday: Gift basket from Crowfoot Wine & Spirits ($100 value)

*Please note that we can only mail prizes to Alberta locations. If you are an out-of-province registrant, you will need to provide an Alberta address for shipping and pick up the prize at your own convenience*


Please email us at, or give us a call at 403-946-2361.


Meet some of the fundraisers that are part of this campaign

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