Since 1993, Alberta Institute for Wildlife Conservation (AIWC) has been a champion for the rehabilitation of injured and orphaned wildlife. Accredited through the Alberta Veterinary Medical Association, AIWC serves the needs of Alberta’s diverse wildlife in Calgary and southern Alberta. As a registered charity, AIWC relies on charitable donations and dedicated volunteers to support the more than 1,000 varied animals in need of care every year. AIWC welcomes Alberta’s injured, orphaned, and oiled wildlife, small and large, from hummingbirds to moose calves.

The Need

Each year the demand for our services grows. An increased demand equals the need for more funds to support our programs, and on August 1st, 2019 we will launch our first ever fitness challenge fundraiser.

Workout for Wildlife (WOW!) will run throughout the month of August, encouraging registered participants to reach their individually set fitness goals and collect pledges for AIWC. WOW! is your chance to connect – to Alberta’s wildlife, to our natural environment, and to your own fitness goals!

In 2018, AIWC provided care to over 1,000 orphaned and injured wildlife patients, with an industry-leading success rate of 49%. Each year we admit over 120 different species in need of care, and answer hundreds of telephone calls from the public on our wildlife hotline. It is through the support of the community that we are able to provide these essential services.


Early bird pricing of $30.00 per individual runs from May 15th to July 15th, 2019. Regular pricing of $35.00 per participant will start July 16th to August 15th, 2019. Registration closes on August 16th, 2019.

Each WOW! participant will receive a:

And, the first 60 registrants will receive a Brain Bar, donated by Brain Bar Nutrition Inc.

In order to keep event and registration fees as low as possible, we have made the WOW t-shirts available as an option add-on for a price of $25.00 each. Pre-orders for t-shirts have now ended. We have limited quantities of each size available so please purchase now to guarantee your size.

Included in your welcome email will be pick up locations and dates to pick up your registration swag bag. If you are outside of the Calgary area, please contact us to make arrangements to receive your registration swag bag.

As a thank you to our participants, throughout the month of August, prizes will be provided at random to WOW! registrants.

Goal Tracking

We will be utilizing the popular fitness tracker App, Strava, to connect with participants throughout the event. You will be invited to the WOW! group on Strava.

You can set whatever fitness goal you like, and the challenge will run from August 1st, 2019 to August 31st, 2019.


With your support, we can ensure that Alberta's wildlife receives the critical care they need. To have your pledges count towards the Top Pledge Earner prizes, funds need to be donated to your page by August 31st at 11:59pm. The top 3 Pledge Earners will be announced on Sunday, September 1st, 2019. 

All individuals will have until Sunday, September 8th, at 11:59pm to raise funds, however any funds raised September 1st and onwards will not be counted towards Top Pledge Earner prizes.

Check out the prize opportunities for supporting wildlife and reaching any of the fundraising tiers below! The more funds you raise, the more wildlife you help support! Every little helps, reach out to family, friends, and co-workers and ask them to donate.

Raise $150.00 or more

Raise $300.00 or more

Raise $500.00 or more

  • Receive an AIWC tote bag
  • Receive an AIWC WOW T-shirt*
  • Free registration to our 2020 WOW!

Raise $1,000.00 or more

  • Receive an AIWC tote bag
  • Receive an AIWC WOW T-shirt*
  • Free registration to our 2020 WOW!
  • Receive two free tickets to an on-site talk

Raise $5,000.00 or more

  • Receive an AIWC tote bag
  • Receive an AIWC WOW T-shirt*
  • Receive two free tickets to an on-site talk
  • Free registration to our 2020 WOW!
  • Be invited to attend the release of a rehabilitated animal within the next year.

* T-shirt size will vary according to availability.
** Pledge goal items will be mailed out to you in August after reaching each fundraising goal. 

Top Pledge Earner Prizes

1. Lady Rufus Hummingbird painting, original artwork by Crystal Driedger.

2. 2 Tickets to CFL Labour Day Classic game on September 2nd. [view]

3. $200.00 in Mountain Equipment Co-Op Gift Certificates.

To have your pledges count towards the Top Pledge Earner prizes, funds must be donated to your page by August 31st at 11:59pm MT, but you can continue to raise funds through September 8th, 2019 at 11:59pm.

Prize Draws!

Every Tuesday and Thursday in August, we will be doing random prize draws for WOW registrants! Winners will be announced on our Instagram page @albertawildlife and we will reach out to you via email for details on how to collect your prize.

Week 1 – August 1st Prize:
A family show pass (4 tickets) to The Storybook Theatre
• Three bottle tote of wine, donated by Kensington Wine Market.

Week 2 – August 6th and 8th Prizes:
• Tuesday: One month unlimited yoga and pilates membership donated by Junction 9
• Thursday: 2 adult lift tickets for Nakiska Ski Area, donated by Resorts of the Canadian Rockies

Week 3 – August 13th and 15th Prizes:
• Tuesday: A $50.00 gift card, donated by Tail Blazers
• Thursday: A family pack of tickets (2 adults & 2 children) to Calgary Zoo

Week 4 – August 20th and 22nd Prizes:
• Tuesday: A $25.00 gift card to The Keg Steakhouse
• Thursday: 2 full admission tickets to TELUS Spark

Week 5 – August 27th and 29th Prizes:
• Tuesday: A $75.00 gift card to The Nash
• Thursday: Tickets to Theatre Calgary and a $25.00 gift card to Ten Foot Henry

Group Fitness Events

Help reach your fitness goals by participating in our Outdoor Bootcamp on Saturday, August 24th, 2019. Get more info and register now!


Check out our FAQs. If you can't find the answer, let us know! Please call us at 403-946-2361 or email us at


Meet some of the fundraisers that are part of this campaign

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